Is G2 worth it for indie founders?

Only if you have a real enterprise sales motion. For self-serve SaaS, the cost of a paid G2 partnership often exceeds the revenue it generates.

Does Capterra work for free tools?

Capterra works better for paid tools with clear pricing. Free tools tend to get lower engagement on their platform.

Can I repurpose my Saasuji listing content for AI search?

Yes. Saasuji handles the technical optimization automatically. Just write clear, natural descriptions and the structured data takes care of the rest.

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Saasuji vs G2 vs Capterra: Where Should You List Your SaaS? | saasuji

Saasuji vs G2 vs Capterra: Where Should You List Your SaaS?

A practical comparison of the three major SaaS directories. We break down cost, traffic quality, AI readiness, and which one gives indie founders the best ROI.

September 16, 202610 min readBy Saasuji Editorial Team

G2 and Capterra are the 800-pound gorillas of software reviews. If your SaaS sells to enterprise buyers, you need to be on both.

But for indie SaaS founders targeting small businesses, developers, and other founders? The ROI looks very different.

Traffic and Lead Quality

Platform	Monthly Traffic	Lead Intent	Best For
G2	5M+	Enterprise buyers	B2B enterprise SaaS
Capterra	6M+	Mid-market buyers	SMB software
Saasuji	Growing	Indie founders	Bootstrapped SaaS

G2 and Capterra send volume. Saasuji sends relevance. Saasuji visitors are founders evaluating tools they'll actually pay for — not tire-kickers comparing 20 options.

Cost

G2: Free listing, but to get meaningful features (lead capture, custom profiles) you need a paid partnership starting at $5,000+/year.

Capterra: Free listing with optional paid ads. Their pay-per-click model can cost $2-$10 per click depending on category.