Everything you need to know about launching your SaaS product β from pre-launch validation to launch day execution and post-launch growth strategies.
Launching a SaaS product is one of the most exciting β and nerve-wracking β experiences for a founder. You've spent months (maybe years) building, and now it's time to put it in front of real users.
Before writing a single line of code, validate your idea. Talk to at least 20 potential users. Not friends β real prospects who would pay for your solution. Create a landing page with an email signup form. If you can't get 100 signups before building, you may not have product-market fit.
Start collecting emails from day one. Share progress on Twitter/X and LinkedIn. Engage in communities where your target users hang out. A warm list of 500 emails will outperform 50,000 cold impressions on launch day.
Product Hunt, Hacker News, and platforms like Saasuji each serve different audiences. Saasuji targets SaaS founders specifically β your ideal early adopters.
Wake up early. Have your team and supporters ready to engage in comments. Respond to every comment within 30 minutes. Be genuine β don't use canned responses.
The real work begins after launch day. Follow up with every signup within 48 hours. Offer personal onboarding for your first 100 users.