How to Get Your First 100 Users: A 30-Day Action Plan
A day-by-day playbook to get your first 100 users for a SaaS product — launch strategy, outreach templates, directories, and follow-up sequences that actually convert.
July 28, 202610 min readBy Saasuji Editorial Team
The first 100 users are the hardest — and the most important. They validate your product, give you testimonials, and fund your roadmap. Here's the 30-day plan.
Days 1-5: Nail Your Positioning
Before you tell anyone you exist, answer one question: who is this for, and what's the outcome? Write a tagline under 10 words. Prepare:
- 3-5 screenshots showing the core workflow
- A 60-second Loom demo
- A one-paragraph founder story
- An honest FAQ
Days 6-10: Build Your Launch Stack
Create accounts everywhere you'll launch:
- Product Hunt + saasuji (both free; saasuji launches go live immediately)
- BetaList (beta testers)
- Niche communities where your ICP hangs out
Also: set up email follow-ups before you launch, not after. Most founders lose 60% of launch interest by not following up.
Days 11-20: Launch Week
Launch on 2-3 platforms the same day. Then the work starts:
- Respond to every comment within 30 minutes — engagement drives rankings
- Email every signup within 24 hours — offer a personal onboarding call
- Ask for feedback publicly — founders who ask get answers