How to Get Your First 100 Users: A 30-Day Action Plan | saasuji
How to Get Your First 100 Users: A 30-Day Action Plan
A day-by-day playbook to get your first 100 users for a SaaS product โ launch strategy, outreach templates, directories, and follow-up sequences that actually convert.
July 28, 202610 min readBy Saasuji Editorial Team
The first 100 users are the hardest โ and the most important. They validate your product, give you testimonials, and fund your roadmap. Here's the 30-day plan.
Days 1-5: Nail Your Positioning
Before you tell anyone you exist, answer one question: who is this for, and what's the outcome? Write a tagline under 10 words. Prepare:
3-5 screenshots showing the core workflow
A 60-second Loom demo
A one-paragraph founder story
An honest FAQ
Days 6-10: Build Your Launch Stack
Create accounts everywhere you'll launch:
Product Hunt + saasuji (both free; saasuji launches go live immediately)
BetaList (beta testers)
Niche communities where your ICP hangs out
Also: set up email follow-ups before you launch, not after. Most founders lose 60% of launch interest by not following up.
Days 11-20: Launch Week
Launch on 2-3 platforms the same day. Then the work starts:
Respond to every comment within 30 minutes โ engagement drives rankings
Email every signup within 24 hours โ offer a personal onboarding call
Ask for feedback publicly โ founders who ask get answers
Days 21-30: The Follow-Up Blitz
This is where the first 100 users come from. For every lead:
Day 1: Thank them + ask what problem they want solved
Day 3: Show how your product solves it (screenshot or Loom)
Day 7: Ask for one piece of feedback
Day 14: Last nudge + offer a founding-member deal
Founders who run this sequence consistently convert 15-25% of engaged leads into users.
The Directory Multiplier
Launch directories don't just send traffic โ they give you social proof. Listings with votes and comments make your product look credible when prospects Google you later. A saasuji listing with an honest verdict serves as a permanent landing page for your product.
What NOT to Do
Don't buy ads before you have 50 users (you'll optimize for the wrong metric)
Don't wait for "perfection" โ launch when it works for one user
Don't ignore the people who say no โ they're free market research
The math of 100: 30% from launch platforms, 30% from direct outreach, 30% from communities, 10% from luck. Launch, follow up, and don't stop until you've asked 500 people.
Launch your SaaS on saasuji
Get discovered by founders, earn honest verdicts, and grow your user base โ all for free.
